Since Ducati has a certain look and feel, there was some selective demolition required to prepare the space for the build.

A contemporary motorcycle retail environment that reflects Ducati’s performance-driven identity. The exterior creates a distinctive commercial presence, while the interior emphasizes open showroom areas, clear sightlines, and space for motorcycle displays. The overall design balances a premium retail atmosphere with practical customer circulation, allowing the motorcycles and brand presentation to take center stage.

Deliverables
Remodel
Re-image

Category
Commercial
Retail

Client
Ducati

Year
2020